Olaudah Equiano, Frederick Douglass And Harriet Jacobs Essay

When the first nineteen slaves arrived in Virginia in 1619, an institution that would last more than two hundred years was created. These first slaves were treated more like how the indentured servants that came to the New World from England were. However, as time passed and the colonies grew larger, so did the institution of slavery. Even after the importing slaves internationally was banned in 1807 by Congress, the internal slave trade expanded exponentially. The growth and durability of slavery persisted until the end of the Civil War, a time period greater than the entire existence of the United States. The institution of slavery was not only able to endure through two hundred fifty of turbulent change in America, but it was able to advance. This is due to the mindsets of slavery as a â€Å"necessary evil† and a â€Å"positive good† coupled with the dependence on them for such a large portion of the economy. These factors can be observed in the narratives written by Olaudah Equiano, Frederick Douglass and Harriet Jacobs. Although Olaudah Equiano was not directly involved in American slavery, several aspects of The Life of Olaudah Equiano can be used to understand why the institution lasted so long. A major part of the novel was dedicated to counter one of the major propagating ideas of slavery: the widespread myth that Africans were either not fully human or were of a less developed branch of humanity so enslaving them was moral. Equiano spends the first section of the bookShow MoreRelatedThe Classic Slave Narratives: Harriet Jacobs, Frederick Douglass and Olaudah Equiano1985 Words   |  8 PagesThe book The Classic Slave Narratives is a collection of narratives that includes the historical enslavement experiences in the lives of the former slaves Harriet Jacobs, Frederick Douglass, and Olaudah Equiano. They all find ways to advocate for themselves to protect them from some of the horrors of slavery, such as sexual abuse, verbal abuse, imprisonment, beatings, torturing, killings and the nonexisten ce of civil rights as Americans or rights as human beings. Also, their keen wit and intelligenceRead MoreOlaudah Equiano, A British Slave, And Frederick Douglass And Harriet Jacobs, American Slaves Essay1737 Words   |  7 PagesThe autobiographies of Olaudah Equiano, a British slave, and Frederick Douglass and Harriet Jacobs, American slaves, highlight the transition from the institution of British slavery pre-American Revolution to the 18th and 19th century American plantation slavery. The explicit differences between the two systems suggest unique factors that either promoted or hindered each institution. In Britain, slavery was generally driven by economic factors that relied on trained labor. Growth and expansion ofRead More Interpretations of Slavery Essay3734 Words   |  15 PagesGustavas Vassa, Frederick Douglass and Harriet Jacobs. Vassa wrote in an earlier period so his writing was not openly hostile toward slavery. Instead, he carefully called for an end to slavery by comparing African slavery to Western slavery. Frederick Douglass wrote his narrative in 1845 and attempted to make clear that the slavery issue was a test of American Democracy. He wanted people to question the fact that not everyone had equal opportunity and freedom. Finally, Harriet Jacobs, wrote from aRead MoreThe Great Challenge For Marginalized Writers Essay1681 Words   |  7 Pagesaudience towards their viewpoint without appearing too critical of the dominant culture. Additionally, minorities faced another challenge because they had to prove their credibility for writing their stories in the first place. Frederick Douglass, Harriet Jacobs, and Olaudah Equiano relied on prefaces, appeals for morality, and Christianity to establish a connection with their audience. All three writers used ethos, logos, and pathos to persuade the audience towards their perspective. Once they had createdRead MoreThe Rich Cultural Practices Of Africa966 Words   |  4 Pagesfavoured, and having a loud voice and well spoken† (Equiano, 30-31). In this quotation, Equiano is discussing the rich cultural practices in Africa, when it came to naming. Equiano’s narrative offers some great insight to Africa before his village was invaded, the journey through the middle passage, and the harsh realities of enslavement. Yet, Equiano still chooses to be referred as Gustavas Vassa. In his narrative Equiano refers to how he received the name Gustavas Vassa by his captive againstRead MoreOlaudah Equiano s Narrative Of The Life Of Olaudah1993 Words   |  8 PagesNarrative of the Life of Olaudah Equiano is a classical and well known slave Narrative. Olaudah Equiano who also goes by the name of Gustavus Vassa his given name was born in 1745 in a part of Africa that is now known as Nigeria. . Olaudah Equino’s narrative tells the story of his travels as a slave and then as a freeman through the Artic, North and Central America, the West Indies, Europe and Great Britain. This narrative was first published in 1789 and was written by him. When Equiano was eleven he wasRead MoreThe Plight of The African Slave Essay1558 Words   |  7 PagesIn this essay, I will attempt to show how the enslaved Africans’ authentic culture was immensely disrupted by using the â€Å"Culture Conflict Model† as a guide. To aid in my analysis, I will be drawing upon the works of Olaudah Equiano, Venture Smith, Frederick Douglas, Harriet Jacobs, Frances E.W. Harper and William Wells Brown from The Norton Anthology of African American Literature, as well as from the movie NightJohn. Family Structure/Organization The family structure and organization in ruralRead MoreEnslavement Disrupted the African’s Authentic Culture Essay1593 Words   |  7 Pagesshow how the conditions of enslavement disrupted all dimensions of the African’s authentic culture. To aid in my analysis, I will be using the â€Å"Reid Culture Conflict Model† as a guide and also drawing upon the works of Olaudah Equiano, Venture Smith, Frederick Douglas, Harriet Jacobs, and William Wells Brown, the song â€Å"Pick a Bale of Cotton† from The Norton Anthology of African American Literature, as well as from the movie NightJohn. The family structure in Africa was complex. Men were allowedRead MoreThe Moral Dilemma And Hypocrisy Of Slavery Essay1907 Words   |  8 Pagesthat time, slaves produced narratives that sought to garner popular support for bringing an end to slavery. Of the prolific abolitionist narratives published, notably, The Interesting Narrative of the Life of Olaudah Equiano, The Narrative of the Life of Frederick Douglass, and Harriet Jacobs Incidents in the Life of a Slave Girl were praised for how their rhetoric challenged slavery. These narratives, combined in Henry Louis Gates Jr.’s The Classic Slave Narratives, revealed atrocious truths aboutRead MoreIndividual Rhetorical Analysis Of The Selected Readings2297 Words   |  10 PagesIndividual rhetorical analysis of the selected readings by Olaudah Equiano, Harriet Jacobs, Frederick Douglass, and Harriet Beecher Stowe are necessary to arrive at a collective analysis of the most effective strategies. Olaudah Equiano’s â€Å"The Interesting Narrative of the Life of Olaudah Equiano or Gustavas Vassa, the African† was first published in 1789 in London, England (687). Equiano’s narrative is informative; however, it is critical of the treatment of slaves and persuasive in its appeals to

Macbeth s Character Analysis Macbeth - 1086 Words

Macbeth s Character Analysis Shakespeare presents Macbeth as a noble thane of King Duncan in the beginning of the play. The three witches tell Macbeth he will become King of Scotland; his desire and ambition to become king causes him to suffer. Macbeth’s greed causes his change in character, and this is revealed by what he says, what he does, and what others say about him. Macbeth’s changes are revealed through what he says. Thomas Thrasher said, â€Å"Macbeth is a noble character of flawless morals, except for a single tragic flaw, such as greed, ambition, optimism, or jealousy. Macbeth is a tragic hero who chooses to indulge his tragic flaws and thereby damns himself† (Thrasher 84). Before Macbeth’s rule of tyranny, he would show noblesse oblige and comitatus. In the beginning , Macbeth’s sanity was stable when he said, The service and the loyalty I owe, In doing it pays itself. Your highness’ part Is to receive our duties, and our duties Are to your throne and state, children and servants, Which do but what they should, by doing every thing Safe toward your love and honor.† (I.4. 28) He was very noble toward his king an respectful when he said, The Prince of Cumberland! That is a step On which i must fall down, or else o’erleap, For in my way it lies. Stars hide your fires; Let not light see my black and deep desires: The eye wink at the hand: yet let that be Which the eye fears, when it is done, to see. (I.4.30) Macbeth’s wife, Lady Macbeth, convinced himShow MoreRelatedCharacter Analysis Of Shakespeare s Macbeth1383 Words   |  6 PagesCharacter Analysis of Macbeth One of Shakespeare’s most notable works is The Tragedy of Macbeth. The plot revolves around the consequences of the actions made by the character Macbeth. The purpose of this paper is to give an overview of The Tragedy of Macbeth along with a detailed analysis of Macbeth the character, including his traits, motives, and his historical counterpart. Written in 1606, the opening scene of The Tragedy of Macbeth begins with a brief appearance of three witches who appearRead MoreEssay Macbeth Character Analysis577 Words   |  3 Pages Character Analysis nbsp;nbsp;nbsp;nbsp;nbsp;In the tragedy Macbeth, written by William Shakespeare, many character traits are portrayed through the various characters throughout the play. Macbeth was one of Shakespeareamp;#8217;s greatest tragedies. It was completed in 1606 and was most likely first performed before King James I and his royal family at Hampton Court. King James I is believed to be a direct descendent of the character Banquo. Probably the most potent character trait expressedRead MoreWilliam Shakespeare s Macbeth 1318 Words   |  6 PagesShakespeare s tragedy, Macbeth, follows a man’s bloody rise to power, which hinges on murder of the Scottish king named Duncan. In my opinion, the play s most memorable character is the wife of this man, Lady Macbeth. Similar to her spouse, Lady Macbeth s lust for power plunges her into madness. So much so that Lady Macbeth turns to witchcraft transforms herself into an desexualized evil spirit to quench her thirst to become a man. The play is filled with moments when characters reveal vital informationRead MoreWilliam Shakespeare s Macbeth - The Five Tragedies1293 Words   |  6 Pagesof, Macbeth, is the utterly sheer shift in Macbeth s personality throughout the piece. It is commonly debated that the rapidly altering deposition of Macbeth had since served as the underlying facets and influences behind his ultimate collapse. However, Arthur Kirsch, Writer of â€Å"Macbeth’s Suicide,† insists that perhaps Macbeth did not develop a sense of insanity, but he was murdering out of confidence in his future. On the other hand, In Miguel Bernad Article, â€Å"The Five Tragedies in Macbeth†, BernardRead Moremacbeth plot analysis727 Words   |  3 Pages01.08 Macbeth Plot Analysis Graphic Organizer Plot Elements Element Definition Act in the Play Exposition:      Ã‚  The beginning of the play in which the characters and settings are introduced and initial conflicts are also presented.    Act 1 Rising Action:    The point of the play in which the initial story gets more complicated and the conflict is more revealed. Act 2 Climax:    The highest point and also the turning point of the story in which many of the initial situationsRead MoreThe Tragedy Of Macbeth By William Shakespeare899 Words   |  4 PagesWhat makes a once â€Å"brave friend† (1.2.6) â€Å"something wicked†? (4.1.45) In Shakespeare’s Tragedy of Macbeth, the answer to this question is played out. At the beginning of the play, the main character, Macbeth, is deemed â€Å"valiant† (1.2.24) and â€Å"noble† (1.2.68); however, after his encounter with the witches, his dark side starts to bubble up. As such, the Weird Sisters symbolize the ubiquitous evil that is in the world and present the theme man’s susceptibility to temptation. While the witches do playRead MoreAnalysis Of Macbeth By William Shakespeare1659 Words   |  7 PagesHonors 9 November 2015 Macbeth Essay The theme of tragedy appears in various amounts of movies, literature, and plays which provided entertainment for people throughout the years. Movies and plays such as â€Å"The Titanic† and â€Å"Romeo Juliet† gave audiences a pang of sadness and amusement as the story line unraveled. Notably, the prevalence of the theme occurs in Shakespearean plays such as the tale of Macbeth which displays Aristotle’s definition of tragedy. The play Macbeth lives up to Aristotle’sRead MoreLiterary Analysis Of William Shakespeare s Macbeth And King Lear1605 Words   |  7 Pages Nicholas Phucas Mrs. Sharp 8th AP English IV 4th, March 2016 Comparative Literary Analysis Power is often a source of abuse, and can lead to many complications due to the madness it causes. Shakespeare manages to draw both mad and tragic parallels in two of his tragic plays, Macbeth and King Lear, which have both gone down as literary picassos. In both plays, themes of madness and injustice are clearly presented, along with containing parallel ideas about scheming, hypocrisy, and abuses of powerRead MoreWilliam Shakespeare s Play For King James I, The Tragedy Of Macbeth1200 Words   |  5 PagesJames I, the tragedy of Macbeth. For the last five-hundred years, this highly regarded piece of literature has been studied by countless students and intellectuals. One of the many methods scholars use to interpret a piece of literature is through the feminist perspective. Feminism is defined as the doctrine advocating social, political, and all other rights of women equal to those of men (â€Å"Feminism†). Although one can use a feminist lens to interpret Shakespeareâ€⠄¢s Macbeth, the historical perspectiveRead MoreThe Tragedy Of Macbeth By William Shakespeare892 Words   |  4 PagesAn analysis of how the play ‘The Tragedy of Macbeth’, written between 1599 and 1606 by William Shakespeare, has been reinterpreted in the 2010 film ‘Macbeth’. The 2010 film successfully takes its own reading of Shakespeare s play; by changing the setting, the director, Rupert Goold, effectively conveys many of the key themes and issues found in the original text. Whilst transforming some on the underlying meanings to correspond to the alternative readings contemporary audiences might take from Shakespeare

How Discourse Is Used For Power And Knowledge, And For...

Discourse is a broad term with various definitions which â€Å"integrates a whole palette of meanings† (Titscher et al., 2000, p.42), covering a large area from linguistics, through sociology, philosophy and other disciplines. According to Fairclough (1989) the term refers to â€Å"the whole process of interaction of which a text is just a part† (Fairclough, 1989, p.24). As pervasive ways of experiencing the world, discourses refer to expressing oneself using words. Discourses can be used for asserting power and knowledge, and for resistance and critique. The speakers: Audolf Hitler and Winston Churchill ideological content in speeches as does the linguistic form of the speeches. That is, selection or choice of a linguistic form may not be a live process for the individual speaker, but the discourse will be a reproduction of that previously learned discourse. According to Schaffner (1996), political discourse, as a sub-category of discourse in general, can be based on t wo criteria: functional and thematic. Political discourse is a result of politics and it is historically and culturally determined. It fulfills different functions due to different political activities such as a democratic society and a dictatorship. It is thematic because its topics are primarily related to politics such as political activities, political ideas and political relations in this case, the topic of war. It is a common knowledge that politics is concerned with power: the power to make decisions, to controlShow MoreRelatedStrengths And Weaknesses Of Postmodernism713 Words   |  3 PagesPostmodernism or postculturalism, a term often also used, offer a very different and much more radical version of constructivism. They are strongly opposed to the universalist premises of realism, liberalism, Marxism and post-Marxism, and are highly critical of the general phenomenon of the aforementioned modernity (Lawson, p. 145). For clarity, we can look at postmodernism as a theory of society, culture and history and postculturalism as a theory of knowledge and language (Agger, 1991, p. 122 in Lawson)Read MoreThe Philosophical Methodology of Geneaology1395 Words   |  6 Pageswill to truth, or the need for truth at any price. This concept originally belonged to Nietzsche, borrowed and expanded on by Foucault. Foucault provides greater insight to genealogy thanks to the work of Nietzsche, applying the concept to rituals of power and focusing on genealogy as a method where Nietzsche did not. Nietzsche described genealogy as uncovering a metaphorical gray area of a past that is neither black nor white. Thus, this investigation of details leads to an interpretation that cannotRead MoreAnalysis Of Arundhati Roy s The God Of Small Things 1574 Words   |  7 PagesThe relationship between language and resistance in Arundhati Roy’s The God of Small Things, is a site of continuous contest and struggle. Roy assumes a position within Western discourse to communicate her ideas, all the while challenging and rejecting the very structure she inhabits. Through her writing, rather than seeking to enter the canon of postcolonial literature, Roy strives to redefine it. Throughout the narrative, she subverts the rules and boundaries of language, internally pursuing aRead MoreUnder Western Eyes: Feminist Scholarship and Colonial Discourses1669 Words   |  7 PagesScholarship and Colonial Discourses,† Chandra Talpade Mohanty explores the simplified construction of the â⠂¬Å"third-world woman† in hegemonic feminist discourses. In contrast, in her essay â€Å"US Third-World Feminism: The Theory and Method of Oppositional Consciousness in the Postmodern World,† Chela Sandoval specifically analyzes â€Å"US third-world feminism† and how it is the model for not only oppositional political activity, but also consciousness in the United States and how this has not been recognizedRead MoreWomen s Roles Of Reproduction1466 Words   |  6 Pagespoetry in linking women’s oppression and heterosexuality. These rhetoricians asserted that heterosexuality is an unavoidable institution that is aimed at perpetuating men’s power across race and class. In Lorde’s (1984) Sister Outsider: Essays and Speeches and Rich’s (1980) On Lies, Secrets, and Silence, these rhetoricians examined how classicism, racism and sexism work together based on heterosexuality to oppress women in society. Therefore, rhetoricians claimed for so lidarity and sisterhood despiteRead MoreWhat Influenced Her Work?1560 Words   |  7 Pagescurriculum at St. Joseph Community School, an educational center for underprivileged children of color, which sought to engage young students in thinking critically about power systems and intellectual activism. At this stage in her career, she focused on developing curriculum and teaching herself new information to fill in gaps in her knowledge in order to provide historical and social frameworks for the lessons she taught her students. This experience â€Å"shaped the thematic approaches and theoretical perspectives†Read MoreA Critical Analysis of Homi K. Bhabhas How Newness Enters The World: Postmodern space, postcolonial times and the trials of cultural translation1610 Words   |  7 PagesCritical Analysis of Homi K. Bhabhas How Newness Enters The World: Postmodern space, postcolonial times and the trials of cultural translation The Indian theorist Homi K. Bhabha shifted the limelight from the binary1 of the colonizer and the colonized to the liminal spaces in-between in the domain of Postcolonial studies. In Difference, Discrimination, and the Discourse of Colonialism, he stated, There is always, in Said, the suggestion that colonial power is possessed entirely by the colonizerRead MoreThe Feminist Philosophy Of Science Essay1712 Words   |  7 PagesFeminist interaction with the philosophy of science, and in particular a feminist interpretation of epistemology, concerns the extent to which bias influences and shapes knowledge within the scientific community, and means to rectify this. There are three main distinctions of feminist philosophy of science - feminist empiricism, standpoint theory, and postmodernism. I am to be comparing and contrasting two of the three, specifically feminist standpoint theory and empiricism. I shall argue that standpointRead MoreQueer Theory : The Matrix2120 Words   |  9 Pagessituation or a text to determine the relationship between sexuality, power and gender. Queer theory challenges basic tropes used to organize our society and our language: even words are gendered, and through that gendering an elliptical view of the hierarchy of society, and presumption of what is male and what is female, shines through. Queer theory rejects such binary distinctions as arbitrarily determined and defined by those with social power. It works to deconstruct these binaries, particularly the homosexual/heterosexualRead MoreContemporary Management Issues9330 Words   |  38 PagesPARADOX OF COVERT RESISTANCE IN ORGANIZATIONS Peter Fleming p.fleming1@pgrad.unimelb.edu.au Andrà © Spicer a.spicer@pgrad.unimelb.edu.au Department of Management University of Melbourne Parkville, Vic 3010 Australia Chapter for Paradoxical New Directions in Organization and Management Theory. Edited by Stewart Clegg. Amsterdam: Benjamins. (Second Draft) July 2001 The problem of whether employee resistance is possible under corporate relations of power that target the very

Miscommunication Or Poor Communication - 886 Words

Miscommunication or poor communication can happen anywhere or any time. Boaz Keysar, a professor in psychology at the University of Chicago writes, â€Å"People commonly believe that they communicate better with close friends than with strangers. That closeness can lead people to overestimate how well they communicate, a phenomenon we term the ‘closeness-communication bias’† (2011). In the article Close Relationships Sometimes Mask Poor Communication, a study was conducted where twenty-four married couples where seated back to back and had to figure out the meanings of vague phases. The study showed that these couples thought they communicated better than they actually did. It showed that husbands interpreted certain terms different than how the wife interpreted it. The research also shown that the accuracy rates to communications were statistically identical between spouses and strangers. Which was surprising because they were confident that their spouses would u nderstand them better. Co-author of this article wrote, â€Å"Our problem in communicating with friends and spouses is that we have an illusion of insight. Getting close to someone appears to create the illusion of understanding more than actual understanding† (2011). Communication can suffer in a relationship because the two parties get comfortable, preoccupied and life gets in the way. Because of this two people might be on the same wavelength but the communication suffers because they are to close and stop listeningShow MoreRelatedMasking Poor Communication Essay682 Words   |  3 PagesLanita N. Clark Masking Poor Communication COM 200 Mrs. Mary A. Witt August 22, 2011 The article â€Å"Masking Poor Communication† discussed how miscommunication is misunderstood and perceived as something. What someone is saying can easily be taken for something else. Everyone has their own perception. This can have a negative impact on the people who are close to you. In the article it stated that â€Å"people commonly believe that they communicate better with close friends than strangersRead MoreThe Problem Of Medical Errors934 Words   |  4 Pageserrors. Studies show that poor communication in medical fields has cost up to 1.7 billion dollars. Miscommunication is the core for this error, failure to clear communication can guide to serious complication, such as serious problems for patients and deaths. This Mistakes usually happen when there is a miscommunication between the nurses and the doctors or between patients and experts. The three common errors, which take place in the medical system are, miscommunication about patient condition betweenRead More Communication Essay619 Words   |  3 PagesMay 01, 2011 ENG105 English Composition I Professor Willoughby Communication Essay Communication can be defined as the interchange of thoughts, opinions, or information (Communication, n.d.). When done properly this exchange of ideas supports and enhances the flow of new concepts, visions, and emotions. However, when there is a breakdown of communication it gives rise to confusion, judgment, and hurt feelings. Miscommunication is capable of causing unnecessary obstacles in many types of relationshipsRead MoreSocial, Cultural And Historical Factors That Contributes Poor Communication1657 Words   |  7 PagesCommunication is the process of passing information from the sender to the receiver, it involves the use of words in verbal and written forms as well as signs of body language such as facial expressions. It is vital in the healthcare sector as it aids in building intrapersonal, interpersonal and group relationships. It is very important that doctors and nurses have a clear understanding of how to communicate within the healthcare sector. Poor communication eme rges when the information is relayedRead MoreJane Austen s Lessons On Dating And Marriage1528 Words   |  7 Pagesdifferences in time periods and cultures. Jane Austen’s lessons on dating and marriage can best be understood in the context of the foundational principles for all good relationships. These three principles include: human worth, respect and good communication. The English background of the novel is no different than our culture today when it comes to the importance of these foundational principles. As the reader gets to know Elizabeth and identifies with her struggles, she develops into a real heroineRead MoreCommunication Is The Single Most Effective Method Of Sharing Information1506 Words   |  7 PagesIntroduction Communication is the single most effective method of sharing information. Communication is the transfer of information from one individual to another or from leadership to subordinates to convey a message that requires a response or following from the other. Effective communication provides guidance to the workforce. In an organization, communication may be employed to give direction about how a task should be done, or it may be to convey the organizations mission and value to affectRead MoreMiss the Communication Essay629 Words   |  3 PagesCommunication: the words we speak, see, and create to inform others of our ideas and intentions. The written word is but one facet of this action, and one, that if improperly used, can lead to various problems of miscommunication. What we speak can be forgotten, what we see or read can be misunderstood, but what we write and show the world may never be fully erased. What and how we write is especially important in today’s world as m ore and more communication takes place on the internet. WhileRead MoreCommunicating With Teachers For Students With Adhd1482 Words   |  6 PagesTeachers for Students with ADHD Communication is extremely important every single day in one’s life. Dunne defines communication as â€Å"the process by which information, meanings and feelings are shared by persons through the exchange of verbal and non-verbal messages (p. 57).† It is particularly important to be clear and accurate in our communications in order to be effective in everything we do. For teachers it is important to have precise and effective communication skills when interacting with colleaguesRead More Case Analysis: Calling 911 Essay examples1078 Words   |  5 Pagesoccurred in setting up the security system of the house. Moreover, the one and only set of panic hardware in the house was required to be stomp harder for activation. This reflected poor human factor design of the panic hardware. Another human factors problem that I identify in the case study is the miscommunication between the 911 operator and the Fire Department dispatcher and also between the Fire Department dispatcher with the nearby fire station unit. Although the operator clarified theRead MoreMiscommunication Between Miscommunication And Communication Essay1265 Words   |  6 PagesMiscommunication can be said as a failure to fully or clearly communicate a message across to another person. In simple words, miscommunication occurs when a message is not communicated as per the sender’s desire to the receiver i.e. the message sent and received are not same. Some of the reasons for miscommunication are: - A. ORGANIZATIONAL STRUCTURE: - Most of the large organizations have too many vertical communication links which distorts the message as it moves from one organizational level

Mass marketing Free Essays

Mass marketing is the process involved in presenting products to the general public using the mass media such as primetime television, radio, national newspapers, or magazines of general circulation.   This is usually done with products which appeal to or perceived to be useful to people from all walks of life such as toothpaste, laundry detergent, or headache pill.   This is referred to as the traditional method of marketing and was in use long before specialized or target-specific products came into being. We will write a custom essay sample on Mass marketing or any similar topic only for you Order Now Compared to the concept of direct marketing, mass marketing is more expensive because it utilizes the traditional mass media which get through to a wider range of audience.   For instance, it was estimated that in the 1960s, a single television spot aired simultaneously over the three television stations CBS, ABC, and NBC could already get a message across to 80% of women in the United States. (Bianco, Lowry, Berner, Arndt, Grover. 2004) Direct marketing, on the other hand, is a relatively new method in marketing where the target customers are contacted directly through mail, electronic mail, or the telephone.   This method relies heavily on a customer list created, maintained, and regularly updated by a company or an advertising firm for the purpose.   Organizations who are engaged in this method claim that their marketing efforts are measurable in terms of responses they receive from their targets. The system also allows them to conduct follow-ups in order to consummate sales, or extend after-sale services such as maintenance assistance or performance rating of their products.   Basically, direct marketing allows you to â€Å"focus limited resources where they are most likely to produce results; measure the success of campaigns accurately by analyzing responses; and test your marketing – you can target a representative sample of your target audience and see what delivers the best response rates before developing a full campaign.† (Business Link)   The concept is catching fire. The result of a transatlantic survey of over 500 direct marketers and service providers conducted in 2006 and released January 11, 2007, showed that â€Å"85% of respondents expect their online direct marketing expenditures to increase in 2007.† (Direct Marketing News) REFERENCES Bianco, A., T. Lowry, R. Berner, M. Arndt, R. Grover. (2004). The Vanishing Mass Market. BusinessWeek online. (Retrieved from: http://www.businessweek.com/magazine/content/04_28/b3891001_mz001.htm) Business Link. Direct Marketing: the basics. (Retrieved from: http://www.businesslink.gov.uk/bdotz/action/detail?r.l1=1073861169r.13=1073902327type=RESOURCESitemID=1073790746r.12=1073858842r.s=sc) Direct Marketing News. â€Å"Alterian finds 85% of marketing and service providers plan to increase Online spending in 2007†. (Retrieved from: http://www.dmn.ca/Click/articles/vol109/vol109_b.htm)    How to cite Mass marketing, Essay examples

Poem Out, Out Robert Frost Analysis Essay Example For Students

Poem Out, Out Robert Frost Analysis Essay All poets have a certain licence when they are writing and that license includes the ability to change, slightly exaggerate or indeed understate facts. But all the great writers adhere reasonably closely to facts and real life. In the poem I have chosen Out, Out by Robert Frost, I believe he has done this successfully and has created a very effective and realistic poem. This particular poem of Robert Frosts is quite deceptive at first, and we believe it to be another of Frosts pastoral poems about the beautiful countryside. We are mislead, and then later realise it to be a more realistic poem of a horrific accident, to a young boy while he is cutting wood with a saw at home, on the family farm. The poem opens by giving us a description of what was happening, it starts immediately by giving us a vivid image of the saw and the sound it made. In the opening of the poem it seems like a very normal and routine task being carried out, and it is through this opening of the poem, we the readers are fooled. In the first line The buzz saw snarled and rattled in the yard the poets uses very effective verbs to create the impression the saw is really aggressive and almost alive. Then in line three it says Sweet scented stuff when the breeze drew across it and I think this reassures us this is another of Frosts partially well known nature poems. In line four and five it describes the scenery around the place where the poem is set. It says Under the sunset, far into Vermont and it is here Frost creates a real sense of time and place and in my opinion reinforces our opinion on the theme of the poem. In the following line Frost uses a very clever device of repetition and onomatopoeia. He repeats the first line saying And the saw snarled and rattled, snarled and rattled inorder to emphasise how aggressive and rough the saw really is. In my opinion Frost then creates a calm and peaceful atmosphere by line nine And nothing happened, day was all but done. Then in line ten our feelings on the poem changes when the poets says, Call it a day I wish they might have said. This seems to alert us, and we hear the regret in the poets tone and we sense that something is about to happen. It is here we initionally sense this is not a pastoral poem, but it is one of deeper meaning. In line eleven and twelve Frost uses and repeats the word boy, as he does throughout the whole poem. This is to make us think of the boys youth and this is emphasised by the repetition of boy. Then in the following two lines the poet here tries to portray the saw as if it has almost has an intelligence of its own, and it too knew what food was. As Frost uses the simile as if to prove that saws knew what supper meant. It then goes on to say that the boy must of given the hand meaning for a second or two the young boy was absent minded and for a split second must of let go of the saw. Then the poet says well whatever way it happened neither the boy nor the saw refused the meeting In the poem the boys response to the accident is not what I would of expected- The boys first outcry was a rueful laugh this was as if the shock of how quick it had all happened, refrained reality from hitting him and he did not understand how serious the accident was. Then the boy swung round towards them, holding up his hand, he does this as if to beg the people around him to help and to see, just like a young child if someone would take control, by telling him what to do. In the poem it also says he does this in order to keep the life from spilling. This is a metaphor used by Frost and here he means quite literally the boy held up his hand, to keep the blood that symbolised the boys life, from draining from him. Then the boy saw all meaning he realised exactly the extent of what had happened and he now fully realised how serious it was. Then in the following two lines we see how the young boy was brought up and what was expected of him. Since he was old enough to know, big boy doi ng a mans work, though a child at heart -. Here we see how the boy in the poem was still young at heart and although he was physically strong enough to carry out such a dangerous job, growing up in a farming society, he was expected to do this. Jobs on a farm were to determine his lively hood for the rest of his life, but then the boy saw all spoiled, he knew he would never be able to work like he was brought up to again. Here he begged his sister Dont let him cut my hand off- the doctor, when he comes. Dont let him sister! The poet uses his own words here to create atmosphere and feeling in the poem. Icici Bank- Strategy Analysis EssayAs when the reader knows these were the actual words of the boy, it makes us feel sorry for him. Then it says but the hand was gone already by this the poet meant it was so badly cut it could not be saved. There was nothing that could be done. The doctor then put the boy in the dark of ether meaning put him to sleep with an anaesthetic, and there he lay breathing peacefully. Until, the watcher at his bedside took fright, no one believed, as the boys heart rate gradually began to fade away- Little- less- nothing! The boy was dead. The last two lines of the poem convey in my opinion the message behind the whole poem. No more to build on there. And they, since they were not the one dead, turned to their affairs. The message: this is reality, this is what happens in real life, we all must move on. Just like in the poem were the boys family were fatalistic people, and they realised and accepted what must happen in life. They saw no matter how much we d ont want it to there is no point in drawing out the grief.

Closed Circuit Television Promotes Social Inequality And free essay sample

Control Essay, Research Paper Closed Circuit Television Promotes Social Inequality and Control by Aaron R. Hamming In recent old ages at that place has been a turning tendency affecting the usage of closed circuit telecasting cameras. Many concerns are utilizing these cameras to supervise shoppers big metropolitan countries have started utilizing these systems to see people in public areas.These cameras can be highly little and are frequently barely noticeable. But few people it seems hold stopped to see the possible impacts these cameras have on our lives. And it is the negative effects that may really good outweigh any of the possible benefits. Presently there are no equal Torahs modulating the usage of such cameras, and it is improbable that without public call that there will be any instituted. Both the United States Congress every bit good as the Supreme Court have been unquestionably soundless on this issue. Due to the conservative nature of both of these establishments our personal autonomies will most likely continue to be of secondary importance to societal control involvements. We will write a custom essay sample on Closed Circuit Television Promotes Social Inequality And or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The chief statement for the usage of closed circuit telecasting is, of class, our protection or safety. The benefit comes by doing the consumers feel more secure while they shop. This in bend allows them to buy more which straight helps the concern. This may look to be successful from a concern position, but it can non trust to work out the root issue of our societal jobs. All it can make is dissemble the fact that our society has these such jobs. Until the footing of these jobs are addressed they can non be solved, and they will merely go on to acquire worse. By disregarding these jobs we can merely worsen them. The 4th amendment to the U.S. Constitution is really expressed in vouching our protection from unreasonable hunt and ictuss, and this is basically what the rampant usage of c.c.t.v is go againsting. Because there are no Torahs modulating it? s use, guiltless people will go on to be scrutinized and evaluated for no significant ground. Such monitoring allows the impressions of sensible cause or hunt warrants to be wholly ignored. The usage of these cameras in the private sector allows concerns to seek and find the motivations of the people shopping at that place. Peoples that do non look to be good consumers are identified and may be asked to go forth the premises. Or in the instance of public streets, people that look like possible trouble makers can be harassed or detained for no other ground than their visual aspect. The net consequence of labeling people as consumers and non-consumers is that it breeds societal inequality. This aiming can be based on nil more than a individual? s visual aspect. Certain groups that can be identified merely by superficial features, such as the impoverished, are routinely overtargeted by this system. It serves as a method of sublimating an constitution by extinguishing what the shop may see to be unwanted shoppers. Such an illustration of profiling and over-poli cing goes wholly against this state? s impression of equality under the jurisprudence and is a blazing illustration of violation upon our most basic civil autonomies. Minorities are frequently targeted based on visual aspect. In the position quo, it is allowable to make this even if they have done nil incorrect. Establishing opinions on racial or cultural differences is inherently racist and sets back equality motions in this state by advancing segregation. This systematic exclusion in public topographic points promotes what is known as hyper-polarization. Attempts to aim and extinguish people based on category or racial differences necessarily leads to disaffection of these sections of society. The authorities? s determination non to go involved makes it complicit in this agency of favoritism, traveling us one measure closer towards de-facto favoritism. Such hyper-polarization could take to open category struggle in the signifier of mass opposition or rioting. Confronting no options can surely take to utmost reactions. This will besides function to warrant greater methods of societal control. In the face of social pandemonium at that place would look to be small alternate but to set up a rigorous constabulary province. Another negative effect of c.c.t.v. is that it allows concerns to supervise it? s employees. Employers will hold the chance to forestall employees from making anything that does non straight profit the concerns productiveness. Making so in consequence dehumanizes the employee, cut downing them from persons to mere machines ; automatons whose exclusive map is to turn a net income for the concern. While this may non be a enormous job in the U.S. because of our basic labour Torahs, it is going black in less-developed states. Make to the tendency of globalisation, industries are puting up mills in states where labour Torahs are minimal or even non-existent. And with closer surveillance the conditions in these sweatshops will be allowed to deteriorate dramatically. Employers can watch from 1000s of stat mis off, cognizing when underpaid employees are making such counter productive things as feeding or taking bathroom interruptions. What is needed to extinguish the menaces posed by c.c.t.v. usage is a agency of doing the system accountable to the populace. The surveillers need to be held responsible for what this information is used for. It is indispensable that we prevent such a powerful tool of societal control from being used about entirely for economic benefit. Without democratic inadvertence of surveillance engineerings such as c.c.t.v. , we remain at the caprices and desires of those runing the systems. It is naif to believe that if we don? t challenge each case of such societal control that the state of affairs will better. More likely is that each measure we take towards a constabulary province that goes unchallenged will let for each subsequent measure to take topographic point. And after each measure it becomes progressively hard to change by reversal the tendency. Bibliography No outside beginnings used 387